March 9, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

Hulu Turned Food Trucks and Comedy Shows Into Ads to Promote the Show Deli Boys

Hulu is a bringing a taste of Pakistani American culture and comedy to audiences. The streaming service premiered its new series, Deli Boys, this week. The half-hour show centers on a pair of Pakistani American brothers whose family owns a convenience store. When their magnate father unexpectedly dies, the two are forced to reckon with…
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