March 15, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Interactive TV Is Reshaping Consumer Engagement

This post was created in partnership with IRCODE Television has long been a passive experience, but what if you could engage with your screen in real time? At the ADWEEK House Austin Fireside Chat, interactive technology took center stage as Matty Beckerman, founder of IRCODE, explored how AI-powered engagement is reshaping television. In conversation with…
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