Mediahub expands trans-Tasman reach with Radiant Health

AUCKLAND/SYDNEY, Today: Mediahub has been named the agency of record for Radiant Health NZ, the New Zealand division of global healthcare and pharmaceutical company iNova, following a competitive pitch.

The agency will handle full-funnel strategy, planning, and buying across all channels for Radiant Health NZ’s brand portfolio. Mediahub Australia has been iNova’s media agency of record since 2018.

Sue Squillace, CEO ANZ Mediahub, says Radiant Health’s appointment highlights the agency’s ability to partner strategically with multinational brands. “Our trans-Tasman offer is a significant drawcard for brands operating in both markets, enabling them to take full advantage of Mediahub’s proprietary tools and the skills and capabilities of teams on both sides of the ditch.”

“We are incredibly excited to add Radiant Health to our growing list of clients benefiting from our trans-Tasman model. We look forward to sharing knowledge of iNova’s success in Australia and working with the Radiant Health team at this pivotal time in their growth trajectory.”

Michelle Scurr, Marketing Manager at Radiant Health NZ, says: “Agency partners who show a genuine understanding and enthusiasm for your brand during the pitch phase often evolve into trusted collaborators.

“We are incredibly excited to add Radiant Health to our growing list of clients benefiting from our trans-Tasman model.” – Sue Squillace

“From the outset, it was clear that Mediahub’s NZ team had the expertise and resources to bring our brands to life, challenged us to see differently and added an extra layer to our strategies. Additionally, their shared culture and drive for success made them the agency of choice.”

“I have no doubt our partnership will be successful, and I am excited for what we can achieve together.”

Hugo Winter, GM Mediahub New Zealand adds, “We can’t wait to further demonstrate Mediahub’s seamless ANZ capability and help Radiant Health achieve its ambitions.”

“Our strength lies in offering our clients tailored experiences in both markets; they receive cutting-edge media solutions with proven effectiveness and audience-first planning at their core, and we look forward to seeing the benefits of this thinking translated to sustainable growth for Radiant Health’s brands.”

Strategy and planning are already in motion, with the first campaign set to launch soon.