Celebrating five years in print

AUCKLAND, Today: Shepherdess magazine marks five years in print with its 21st edition, continuing to grow despite challenges in independent media. The publication has expanded into television and live events, with more projects ahead.

Founder Kristy McGregor launched Shepherdess in 2020, driven by a need to amplify rural voices during a time of magazine closures and national lockdowns. Since then, it has documented 21 seasons of life across Aotearoa.

“Shepherdess started from our kitchen table on a family farm in Horowhenua,” Kristy says. “I realised many rural women felt isolated. Sharing stories helps, so I created a magazine.”

Beyond print, Shepherdess has built a loyal community, connecting rural and urban audiences. “Our readers see themselves reflected in our stories, or recognise someone they know,” Kristy says.

“Shepherdess started from our kitchen table on a family farm in Horowhenua. I realised many rural women felt isolated. Sharing stories helps, so I created a magazine.” – Kristy McGregor

The magazine’s impact has extended to television with Shepherdess the TV Series and Shepherdess Muster, a festival bringing rural women together. The inaugural event was held in Mōtū, with the next set for 2026 in Tokanui.

Despite its growth, Shepherdess remains independent, run from a farm homestead by a remote team of 14 women working across Aotearoa. The model proves what’s possible with flexibility and connection.

“We juggle work, family, and patchy internet,” Kristy says. “Our stories are told by people who understand provincial life, from the Chatham Islands to Otago, Tararua, and Whanganui.”

The latest edition features Catherine Mullooly (Ngā Rauru Kiitahi, Ngāti Kahungunu), a shearing champion farming in Mātāwai, Tairāwhiti. “She embodies the resilience and hard work of rural women,” Kristy says.

“As we celebrate this milestone, we look ahead to growing our impact—continuing to share voices from across Aotearoa and strengthening the connections that make Shepherdess more than just a magazine.”

Shepherdess is for the rural and rural at heart. The Ngahuru Autumn Edition 2025 is available nationwide and online at shepherdess.co.nz