Kantar’s first Ad Impact Award of the year goes to KitKat. The ad refreshes the iconic “have a break, have a KitKat” platform with a fun & relatable narrative. The storyline and use of fresh consistency delivers on 3 key pillars:
- Enjoyment
- Brand Love
- Branding
See the below infographic for more information about the February Kantar Ad Impact Award.
The post KitKat’s refreshed ad platform takes out the Kantar Ad Impact Award for February appeared first on stoppress.co.nz.
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