Ethical KiwiSaver Pathfinder appoints Sling & Stone

AUCKLAND, Today: Sling & Stone has been appointed by Pathfinder, New Zealand’s leading ethical KiwiSaver provider, following a competitive pitch.

The agency will highlight how easy it is to invest ethically while making strong returns, positioning Pathfinder as a provider Kiwis can feel good about. Their approach includes media relations, thought leadership, social media, and community-building through events and advocacy.

Lily Richards, Creative Director at Pathfinder says, “It was crucial for us to select an agency that shares our principles of being changemakers, leading bravely and thinking differently, and we have done just that.

“Sling & Stone stood out not only for its strategic work in the financial services sector but also creative flair – a difficult combo to do within our industry.

“Sling & Stone stood out not only for its strategic work in the financial services sector but also creative flair – a difficult combo to do within our industry.” – Lily Richards

“Their ability to tune in to our mission and craft authentic, compelling stories that resonate with our audience is what made them a clear choice,” Richards added.

Pathfinder has been named New Zealand’s most ethical KiwiSaver provider for four consecutive years by Mindful Money. The company focuses on investing in businesses that create positive change while avoiding those that harm people, animals, or the planet.

Sian Church, Head of New Zealand at Sling & Stone says, “Pathfinder’s commitment to transparency and authenticity is industry leading, which is what excited us about the brief and makes it a perfect match for our deep experience working with financial disruptors.

“The calibre of brands we’re getting to work on continues to be outstanding and Pathfinder is a brand that fits within our wheelhouse.”

As New Zealand’s first B Corp-certified KiwiSaver provider, Pathfinder actively manages around $ 800M across its KiwiSaver and managed funds, balancing strong returns with ethical investment. The company is owned by Alvarium, a New Zealand-based wealth management firm.