Ogilvy NZ takes the reins on Silver Fern Farms’ global brand

AUCKLAND, Today: Ogilvy NZ is teaming up with Silver Fern Farms as the brand’s new global agency partner, helping drive international growth and cement the company’s global presence.

The appointment follows a competitive pitch and sees Ogilvy NZ lead global masterbrand development, supported by a hand-picked crew of strategists, creatives and brand minds from across Ogilvy’s global network.

Silver Fern Farms has come a long way since 1948. Today, it’s New Zealand’s top name in premium red meat—exporting lamb, beef and venison to more than 60 countries.

With over $ 2.5B in annual sales, 16,000 farmer suppliers and 6,000 staff at peak times, it’s “an incredible local-to-global success story that we’re hugely honoured to partner with,” said Steve Kane.

“We’ve long entrusted Designworks to ensure our commitment to a nature positive future is imbued into every aspect of our brand.” – Nicky Cummerfield

Kane continued, “Silver Fern Farms is one of the most recognisable consumer-facing food brands in the country. We’ve grown up with seeing the brand as a mark of quality…

“And now we’re incredibly honoured to be partnering with the business to help expand the brand’s presence even further, using Ogilvy’s global footprint teamed with our local knowledge – and strong affiliation with the Silver Fern Farms story.”

Designworks, which has partnered with the brand for 15 years, will continue working alongside Ogilvy in this next chapter.

Nicky Cummerfield, Head of Global Marketing said, “We’ve long entrusted Designworks to ensure our commitment to a nature positive future is imbued into every aspect of our brand.

“We’re excited to now expand our brand’s global footprint even further using Ogilvy’s significant network reach and outstanding local capabilities. The combined expertise teamed with our drive into the U.S., China and beyond, will no doubt make for a powerful and successful team.”

• More info here: silverfernfarms.com