Phantom’s Future Framing flips the script on poster waste

AUCKLAND, Today: Phantom Billstickers is proud to introduce Future Frames, an innovative and sustainable solution revolutionising street poster advertising in New Zealand. As the demand for custom poster frames grew, so did the environmental impact of traditional repainting methods.

Frequent transport, water usage, paint disposal, and high labor demands made the process costly and unsustainable. Recognising the need for a smarter, greener approach, Phantom Billstickers developed Future Framing, a reusable cover system that eliminates waste, streamlines installation, and reduces emissions, all whilst retaining the same look of a classic poster frame, with added creative potential.

A Sustainable Alternative to Traditional Framing
Unlike corflute, which is wasteful, difficult to recycle and bad for the environment, Future Framing is crafted from 100% recycled textile board, a lightweight, durable, and fully recyclable material. This breakthrough solution allows custom-printed covers to slip seamlessly over existing frames, removing the need for repainting or full-site overhauls.

With Future Framing, Phantom Billstickers has transformed a high-waste, labor-intensive process into an efficient, circular system. Sites can now be updated faster, common colours and brand sets are reused, and damaged frames are returned to the manufacturer, shredded, and remade into new boards, ensuring minimal environmental impact at every stage.

The Future of Out-of-Home Advertising
Future Framing proves that sustainable solutions in OOH don’t have to be expensive or complex. With vivid digital printing that guarantees perfect brand colours, unlimited creative possibilities, and scalable pricing, this innovation delivers both impact and efficiency.

Even better, Phantom Billstickers offers a reuse program, storing and reinstalling frames for a small fee if a new campaign is booked within three months, further extending their lifecycle.

By leading the charge in sustainable OOH solutions, Phantom Billstickers is setting a new standard for the industry. Future Framing not only reduces waste but also inspires the wider sector to explore eco-friendly materials, proving that high-impact advertising and environmental responsibility can go hand in hand.