Effie® Awards Aotearoa returns with Murray Streets as head judge

AUCKLAND, Today: Entries are now open for the Effie® Awards Aotearoa, proudly sponsored by TVNZ. Recognised in over 55 countries, Effie® sets the global benchmark for advertising effectiveness.

“We welcome entries that help us prove the ongoing effectiveness of creative advertising, whether they are from big brands who have entered before, or small entrants for whom Effie® is new.

“It’s an opportunity to tell your story of success, and share best practice with marketers looking for examples that light the path to effectiveness.”

Murray Streets is stepping in as this year’s Convenor of Judging. With past leadership roles at FCB, Saatchi & Saatchi and dentsu Creative, he brings serious creds.

Now running his own shop, filament, Streets says he’s excited to take on the role and guide this year’s judging process for Effie® Aotearoa.

“Demonstrating the effectiveness of our industry’s work is more critical than ever. As our economy and society seek to grow and change for the better, so in turn are the ways in which advertising and marketing evolve to achieve success.”

Early Bird entries close Tuesday 22 July. Full details and entry info can be found on the Effie® Aotearoa website.