JCDecaux adds new Smartframe site to Auckland

JCDecaux has extended its premium digital out of home network with the launch of a new Smartframe in Wairau Valley, Auckland.

The new site adds to the company’s growing footprint across New Zealand, bringing the national Smartframe network to 37, with 25 across Auckland.

JCDecaux New Zealand general manager Phil Eastwood says: “Wairau Valley is one of the most commercially active corridors on Auckland’s North Shore. Our newest Smartframe delivers maximum visibility where it matters most. Major brands including Air New Zealand and Steinlarger are already taking advantage of the site. The format creates high-attention, high-context environments for brands seeking powerful ways to connect with audiences and drive real results.”

Located just off the Northern Motorway, the Wairau Valley Smartframe captures both northbound and southbound traffic in a slow-moving, high-volume corridor. It is surrounded by retailers including Bunnings, The Warehouse, Countdown, Pak’nSave, Hoyts and major car dealerships.

Across New Zealand, the Smartframe network now delivers a net reach of more than 600,000 people over a standard two-week period.

“This is a network built for outcomes,” Eastwood adds. “Smartframe delivers attention, emotional connection and recall, the real levers of advertising effectiveness. In today’s media landscape, it’s not enough to be seen, brands need to be remembered.”

The Wairau Valley Smartframe is now live.

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