Colenso BBDO appointed as strategic and creative partner for Tika

Colenso BBDO has been appointed as the new strategic and creative lead for Tika.

Tika is a legal service created in response to the isolating, overwhelming and often retraumatising experience of reporting sexual harm, offering survivors a safe and supported pathway to seek justice.

Partner for change

There are more than 900,000 people in Aotearoa with lived experience of sexual harm, only a fraction of those report it, and an even smaller number achieve the accountability they seek.

To support these people, investigative journalist Alison Mau and barrister Zoë Lawton founded Tika. Part legal service, part tech solution, Tika uses AI technology to identify repeat sexual offenders, and connects survivors with free legal representation so they can pursue legal action collectively. 

Angela Watson, CEO at Colenso BBDO says: “We’re so happy to be Tika’s partner – being involved with such an important cause designed to drive fundamental change in what is currently a flawed system, means a lot. What Ali and Zoë have created is a genuine game-changer for Aotearoa, and we’re honoured to stand alongside them.”

Driven by purpose

Alison Mau, Tika co-founder, says: “We are deeply grateful for Colenso BBDO’s support and beyond excited to work with these talented people.

“What we’re trying to achieve together is not easy – helping Aotearoa have an open conversation about an incredibly difficult subject like sexual harm. We were impressed right off the bat at the work the Colenso team put into understanding the issue from a victim-survivor’s point of view, and we can’t wait to see where the road leads us together.” 

Colenso BBDO’s strategy director India Davis says: “I’m so grateful to the people who shared their experiences of sexual harm with me. I’ll be carrying their words with me as we help to bring Tika to Aotearoa. What a gift Ali and Zoë have created.” 

The partnership begins immediately as Tika looks to launch later this year.  

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