BNZ and MediaWorks help young Kiwis nail the money game

As part of its “Art of the Start” campaign, BNZ has partnered with MediaWorks and Hearts & Science to launch a content series helping young Kiwis take charge of their finances.

“Instead of diving deep into dry financial jargon, we’re serving up bite-sized content that’s easy to digest and even easier to put into action – helping young people make that crucial start,” says BNZ.

“We know Gen Z are keen to get a handle on their finances, but it can feel a bit overwhelming to simply start,” says Lucy Grigg, head of marketing at BNZ.

“Our goal with this partnership is to make managing money feel less like a chore and more like a superpower. Art of the Start is here to help young people kick off their financial journey with confidence and help master their money from the get-go.” 

Money smart starts here

The series contains six short rova social videos packed with punchy insights on topics you actually care about.

From “Saving for Summer” to “Payday Tips” and even a reality check with “Don’t Be Broke by 30”, these videos meet people right where they are and give them a nudge to start taking action, says BNZ.

These videos, supported by The Edge E-Z Money sponsorship, will be extensively amplified across MediaWorks’ ecosystem. This includes social media shares, on-air adlibs on The Edge and YouTube Mirrors digital video – reinforcing BNZ’s “Art of the Start” campaign and delivering key financial insights. 

“We learned through our Opinionation research with BNZ that young people are hungry for financial knowledge, but they need it delivered in a way that fits into their busy lives and helps them simply start,” says Jackie Campbell, MediaWorks’s commercial director – agency.

“This collaboration is all about making financial empowerment accessible and enjoyable, proving that getting smart about your money can be anything but boring.” 

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