Drifter invites travellers to Australia and New Zealand with new campaign

Drifter, an Australian design-led hotel-hostel group, has launched its new campaign, The Next Best Job in the World.

It builds on the original ‘Best Job in the World’ campaign from 2009, which was put together by Tourism Queensland and advertising agency Publicis Sapient. It saw UK man Ben Southall beat out 34,000 candidates to be based on Hamilton Island and house-sit the Great Barrier Reef for six months.

In a similar vein, Drifter’s new campaign targets young travellers and working holiday makers, aiming to attract adventure seekers from Europe, Southeast Asia and the Americas to explore destinations across Australia and Aotearoa this summer.

Drifter will appoint its first-ever Dream Host – a paid role where one person will travel, work, party and live across Drifter properties in Sydney, Melbourne, Canberra, Cairns, Byron Bay, Christchurch, Wellington and Auckland over three months.

The position includes hosting social and cultural events, creating destination-led content and connecting with Drifter’s local community networks.

A campaign and tourism catalyst

Applications are now open to residents of Australia and New Zealand, as well as anyone from countries eligible for a working visa in either country.

The winning candidate will receive a three-month work contract, return flights from anywhere in the world, accommodation at Drifter for the duration and travel expenses covered.

Applicants are required to upload their CV and a video showing why they should be the Drifter Dream Host. Applications close on October 20, 2025.

“This is both a Drifter marketing campaign and tourism driver,” says Joshua Hunt, Drifter’s chief marketing officer.

“It’s about showcasing the depth of experiences across Australia and New Zealand while embedding our brand in the stories and content shared by travellers themselves.

“The Next Best Job in the World is a catalyst for engaging global working holiday makers with our product and the destinations we operate in. It’s also Drifter’s tongue-in-cheek take on one of the most successful destination storytelling campaigns the travel industry has ever seen,” Hunt adds.

Live out the dream

With locations across Sydney, Melbourne, Canberra, Cairns, Byron Bay and Christchurch – and soon in Wellington and Auckland – Drifter says their properties cater to free-spirited travellers seeking authentic experiences and vibrant communities.

“From day one, Drifter has been about creating the best place in the world, not just for our guests, but for every traveller, partner, artist and team member who walks through our door,” says Hunt.

“The Drifter Dream Host role is our way of inviting someone to live that dream, to connect with our community and to turn one summer into the adventure of a lifetime.”

The campaign is live on global job sites and social media, backed by targeted content and paid OOH ads in key markets of Europe, Southeast Asia and the Americas.

It also includes immersive experience partnerships and collaborations with local communities to attract adventure seekers, remote workers and travel enthusiasts. Meanwhile, it promotes domestic and international tourism and showcases the vibrant lifestyles and destinations available across the Trans-Tasman.

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