Musashi and MediaWorks unleash electrifying LED bus activation

MediaWorks and Musashi, New Zealand’s sports nutrition brand, have teamed up to create a fully-wrapped LED bus execution.

This execution isn’t just about getting from point A to point B, it’s about bringing Musashi’s “Energy Amplified” brand line to life in a dynamic and highly visible way, moving beyond traditional bus advertising with cutting-edge LED creative on the bus exterior.

Driven by innovation

Inside the bus, decals run along the ceiling and floor, with prominent branding on the seatbacks and USB charging ports available for every journey.

“At Musashi, we’re driven by an obsession to innovate with everything we do – from product development through to campaign execution. This execution with MediaWorks perfectly embodies that spirit,” says Nazneen Sukhia, Musashi’s brand manager.

“Our Musashi Energy range is all about amplifying energy, and what better way to bring that to life than with an eye-catching execution featuring our Musashi Mango flavour with World Class ambassador, Rieko Ioane. MediaWorks’ commitment to creative solutions truly aligns with our own.” 

Get people talking

“It’s been awesome collaborating with Musashi and Spark Foundry on this,” says Dallan Milich, MediaWorks’ group account director.

“Our team’s got the same creative energy and drive to innovate. This bus design shows what you get when everyone’s on the same page and willing to try something fun with outdoor advertising.

“We know this LED-wrapped bus is going to catch the eye of Auckland commuters and get them talking. The Musashi LED campaign demonstrates the innovative work emerging from our partnership with Auckland Transport showcasing a preview of the creative brand and technology experiences still to come,” Milich adds.

Spark Foundry client partner Paul Hamilton says: “Partnering Musashi Energy with MediaWorks on this market-first has been a privilege. We’re bringing ‘Energy Amplified’ to life by illuminating the dark winter months with arguably the most dominant transit format on the road to date. The extension to immerse passengers onboard while offering USB charging, creates an experience that educates and offers utility to consumers.” 

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