Independent Australian creative agency Montoya has opened in Aotearoa, building on increased client demand and a growing trans-Tasman network of creative talent.
Montoya was founded in 2022 by New Zealand-born creative leader and former R/GA and Host executive creative director, Bob Mackintosh.
It is described as an alternative to traditional agency models, working with brands including Air New Zealand, Les Mills and Virgin Active across Australia, New Zealand, Singapore and Thailand.
Big agency thinking
Montoya’s New Zealand expansion is underpinned by a commitment to deliver big agency thinking without the overheads, giving marketers direct access to senior creative talent with transparent conversations and a nimble project-based model that moves quickly from challenge to solution.
At the heart of its partnership approach is connecting creative expertise with brands to solve real business problems, supported by a flexible compensation structures that ensures the focus remains on output, not process.
Mackintosh says the current New Zealand market, where efficiency and effectiveness are under greater scrutiny, means the agency is ideally placed.
“I’ve been building relationships with exceptional creative and production partners on both sides of the Tasman since we launched,” he says. “We’re seeing a real appetite from clients in both New Zealand and Australia for a more direct, senior-led model – one that strips away unnecessary agency layers and connects marketers directly with the creatives developing the work.
“Our sweet spot sits at the intersection of culture, storytelling and technology, with a track record for developing campaigns that tap into broader cultural conversations to drive relevance and organic reach well beyond traditional advertising. This approach has been particularly powerful in the travel, wellness, entertainment and tech sectors – categories we’re passionate about, and where that passion translates into work that consistently punches above its weight.”
The post Aussie creative agency Montoya sets up shop in Aotearoa appeared first on stoppress.co.nz.
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