Droga5 ANZ, part of Accenture Song, has been appointed as the new creative and strategic partner for the University of Auckland.
The partnership spans marketing strategy, creative development and brand storytelling across Aotearoa and key international markets.
The creative collaboration is now underway, with first campaigns already in development.
In a nod to the new partnership, Droga5 ANZ says the team has officially gone back to university, trading their agency lanyards for student ID cards.
Where ideas are born
Storm Day, NZ lead of Accenture Song and CEO at Droga5 Aotearoa, says: “Our team couldn’t be more excited to go back to university. The University of Auckland is an icon in Aotearoa and a beacon for ambitious, curious thinkers. This partnership lets us help shape what that means for the next generation.”
Droga5 ANZ’s chief strategy officer Stevie Weber says: “Universities are where big ideas are born, so it’s a perfect fit. The University of Auckland is full of people trying to change the world. Our job is to make sure UoA is the world’s most influential university.”
Sarah Kenny, UoA’s associate director of marketing, says: “Education is the ultimate act of optimism. We wanted a partner who thinks as boldly as we do about the future and Droga5 stood out for their insight into what makes people curious and how they want to learn.”
The post Droga5 ANZ goes back to school in new UoA partnership appeared first on stoppress.co.nz.
More Stories
Over $100k initiative powers up Auckland’s indie stages
Acing Brand Experience With Mammut CMO Nic Brandenberger
Outward Bound leans into uncertainty with fearless new platform