Together welcomes Matt Bale as senior advisor 

Independent media agency Together is excited to welcome media and technology professional Matt Bale as senior advisor. 

Bale joins the team with a focus on AI strategy and governance. He will support the continued evolution of Together’s agency platform ‘Tahi’, which has already delivered transformative capabilities in predictive analytics, campaign automation and media intelligence for both clients and the agency.

His experience will also help embed robust AI governance across the business, complementing technical innovation led by Together’s in-house development team. 

An expert in AI

After exiting MBM at the end of 2022, which he co-founded in 2010, Bale has been building on his interest in algorithms and machine learning through the study of artificial intelligence. 

He studied at Stanford University via the Graduate School of Business, earning a Certificate in AI and a Certificate in Prompt Engineering. Meanwhile, he also became certified in chatbot development through IBM’s Developer Program. 

Currently, he is undertaking his continuing studies via Massey University, undertaking a Postgraduate Certificate in Intelligence and is a member of The Artificial Intelligence Forum of New Zealand.

A long, successful career

Outside of AI, Bale is the chairperson of the world-class brewery Garage Project. He’s also a strategic advisor and investor in Youdooh, is a technology platform that democratises the planning and buying of digital out of home and retail media screens for businesses across NZ and Australia. 

Prior to founding MBM, Bale had a long, successful career in media and advertising – including roles as GM of OMD Wellington, planning director media at Clemenger BBDO and media director at Saatchi & Saatchi, as well as working in the Sydney and London markets.

In addition, he served on the Media Committee for the Commercial Communication Council in NZ for many years, and won the Inspiring Individual Award in 2016 at the Beacon Awards. 

Accelerate the next evolution

“I’m excited to bring my AI experience to Together, solving today’s challenges while building tomorrow’s opportunities as part of a really smart team,” says Bale. 

“We’re thrilled to welcome Matt to Together,” says Suraj Barnawal, Together’s chief innovation and technology officer.

“His deep expertise is already helping us accelerate the next evolution of our proprietary agents, platforms and automation tools, particularly as we expand our AI-first capabilities across media and marketing workflows.

“It’s a fantastic complement to the work our in-house technology team has led to date, and I’m looking forward to what we’ll unlock together on the road ahead,” Barnawal adds.

The post Together welcomes Matt Bale as senior advisor  appeared first on stoppress.co.nz.

stoppress.co.nz