HELL’s new pizza comes with a ‘Doobious’ bag of herbs

HELL has launched its newest creation, Doobious – a pizza that comes with a custom grinder and a small bag of dried herbs.

Topped with Kiwi-farmed free-range pulled pork, crispy onion rings and a BBQ and chipotle sauce, Doobious is designed to be finished with a freshly ground sprinkle of sage and oregano.

Josh Drake, HELL CEO, says the herb-filled baggie reflects that while more Kiwis are using cannabis medicinally, the stigma around it hasn’t gone up in smoke.

“Five years ago, Kiwis narrowly voted ‘no’ to legalising cannabis. Since then, medicinal use has skyrocketed, but many people still hide their use on the down low because, as a nation, we don’t know how to talk about it.

“There’s a massive disconnect for Kiwis using medicinal cannabis that’s worth highlighting. Medicinal use is legal, but more than half of medicinal users haven’t asked for a prescription. Mostly because it’s too expensive or because they think their doctor would turn them down,” says Drake.

Kickstart a much overdue conversation

Like the edible herbs on Doobious, New Zealand is known as one of the best places in the world to grow cannabis. However, despite its medicinal benefits, the local medical cannabis industry struggles with high costs and strict regulations, Drake adds.

“People use cannabis to manage everything from the side effects of chemotherapy, the pain of endometriosis, epilepsy, to insomnia and sports injuries. But those who buy it illegally do so because prescription products are out of reach. Meanwhile, domestic medical-grade growers export overseas because the local market is so hard to navigate.

“In launching Doobious, we’re not saying pizza should be part of drug reform… but maybe it will kickstart a much overdue conversation about medicinal cannabis and its place in our society,” he says.

Doobious is available from August 29 until sold out, with just 5,000 custom HELL herb grinders up for grabs. A Doobious double costs $ 28.50, and a snack size $ 15.

The post HELL’s new pizza comes with a ‘Doobious’ bag of herbs appeared first on stoppress.co.nz.

stoppress.co.nz