NZME celebrates Herald NOW’s 2.4M views in July

NZME has released figures showing Herald NOW had 2.4 million views in July.

In its first two months, clips from the show also reached more than 15.7 million views across TikTok, Instagram and Facebook. NZME says these results highlight a strong demand from audiences for high-quality video news content and premium journalism.

The weekday, two-hour live digital news show is presented by award-winning broadcaster Ryan Bridge. It has covered major breaking stories and featured high-profile guests, from politicians to entertainers.

Herald NOW attracts 1 million viewers each month across the NZ Herald app, website and YouTube. Its audience also grew by 41% from June to July.

Transformed how Kiwis engage

Broadcasting live from NZ Herald’s studio facilities at NZME Auckland Central, the platform also features real-time updates from reporters across the country. Journalists from NZ Herald, BusinessDesk and Newstalk ZB all contribute to the coverage.

NZ Herald editor-in-chief Murray Kirkness says: “In its first two months Herald NOW has transformed how Kiwis engage with news content, extending the Herald’s premium news brand and journalism into different territories.

“Whether viewers are engaging on small screen via our Herald website, app and social media, or big screen via YouTube on connected TVs at home, Herald NOW represents the strength of NZME’s digital capabilities, while complementing our exceptional audio and print offerings nationwide.” 

Deliver what’s premium

NZME managing editor, multimedia content Sarah Bristow says: “I’m so proud of our Herald NOW team for consistently delivering a premium product that not only our audiences love, but advertisers too.

“Like us, our foundational advertising partners saw the gap in the market for a live digital news product. And we’re pleased to have been able to showcase their brands to such a large, engaged audience. 

“We continue to look at ways we can expand on our digital offering, having also recently added a video element to several NZ Herald podcasts including The Front Page, Media Insider, Money Talks, The Prosperity Project and Ask Me Anything. We see real value in providing a multimedia experience and the feedback from our audiences and advertisers has been fantastic,” says Bristow. 

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