Kargo and Contagion launch first CTV Tiles campaign with PlaceMakers

Adtech company Kargo, in partnership with Contagion, has launched its first CTV Tiles campaign for home improvement retailer PlaceMakers.

Kargo says high production costs and complexity have long kept many brands – especially SMEs – out of Connected TV (CTV) advertising.

Kargo’s CTV Tiles changes the game by turning existing social assets into high-impact, brand-safe CTV ads at a fraction of traditional TV ad costs.

No more creative barrier

The Kargo Tiles format transforms vertical social videos into CTV spots, featuring tiled video clips alongside a brand message.

Social media advertisers can now extend their vertical video creative to the biggest screen in the house. The same format also enables broader reach and improved targeting across premium open web publisher environments.

“CTV has been a space where the creative barrier often holds brands back,” says Arnaud Calonne, Kargo sales director, New Zealand.

“With our Tiles format, we’re making premium TV advertising accessible to more advertisers than ever, starting with the PlaceMakers campaign in New Zealand.”

Contagion GM Media Suzanne Breslin says: “We continuously seek innovative ways to animate our clients’ narratives and boost efficiency.

“Kargo’s Tiles format was exactly what PlaceMakers needed, transforming existing creative into a high-impact CTV experience with a 98.2% Video Completion Rate.

“This game-changer allows brands to effectively extend their social content into the CTV arena, reaching engaged audiences across multiple networks without separate PG buys, enhancing efficiency,” Breslin adds.

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