Phantom Billstickers fuse physical with digital on the streets of Auckland with a new campaign for sci-fi film Tron: Ares.
The large-scale street build combines traditional posters with custom 3D elements, neon lighting and striking hand-painted elements.
“This campaign is about creating a sensory experience that stops people in their tracks,” says Phantom Billstickers marketing manager Tom Horton.
“By layering mediums from hand-crafted paintwork to bold illuminated signage, we’ve built something that feels alive, just like the world of Tron: Ares.”
The campaign has been gaining attention on the streets and on social media.
Phantom Billstickers says it shows the power of street media to deliver moments that resonate far beyond their physical footprint.
Tron: Ares opens in cinemas October 8.
The post Phantom Billstickers fuse physical with digital in new Tron: Ares campaign appeared first on stoppress.co.nz.
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