March 7, 2026

Programmatic

In a world where nearly everyone is always online, there is no offline.

Outstanding Radio Creative Awards open for entries

The entries for the 2025 Outstanding Radio Creative Awards (ORCA) are now open.

The awards are calling on all New Zealand creative teams: any paid audio campaign aired on NZ commercial radio between July 1, 2024 and June 30, 2025 is eligible to enter and compete for the Grand ORCA.

Celebrating NZ’s most consumed media

Audio is the most-consumed media in Aotearoa, says ORCA.

With 94% of Kiwis listening every week, radio gives agencies and clients opportunities to push creative boundaries.

For over 20 years, the ORCA programme has been recognising and rewarding outstanding audio creativity across the country.

One category, one big prize

This year, the Grand ORCA is open to 15-60 second on-air campaigns.

Entry requires no long write-ups – simply upload your audio and basic campaign details at trb.co.nz/orca

The Grand ORCA winning team will take home:

  • $ 5,000 cash
  • $ 5,000 radio advertising schedule for their client (rate card)*
  • Coveted ORCA trophies

Entries will be judged by a panel of senior creatives across four key criteria: creativity, execution, effectiveness and innovation.

The entries close at 5pm on Tuesday October 14.

*See the full terms and conditions here

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