MediaWorks, OMD and Maccas ‘go feast mode’ with a bus

McDonald’s, OMD and MediaWorks have launched a colour-changing bus, designed to celebrate the new colour-changing Coke cup.

Four full-wrap double-decker buses feature special lenticular printing technology. As the bus goes by, or as your viewing angle shifts, the greyscale Coke cup on the side shifts to full colour.

A powerful dose of fun

OMD client service director Jen Hilliar says this phase of the campaign is about showcasing the colour-changing effect of the cup. “Demonstrating the moments where the cups themselves can “Go Feast Mode,” she adds.

“This is a fantastic example of using media in a way that truly brings this to life, captivating and engaging audiences.

“Our goal was to create a media execution that was as dynamic and surprising as the product itself. The lenticular bus wrap delivers a powerful dose of fun and innovation, perfectly reflecting the excitement of the McDonald’s ‘Go Feast Mode’ campaign. It’s a fantastic example of using media in a way that truly captivates and engages the audience.”

Something unforgettable

“We wanted to do something unforgettable, and this campaign absolutely nails it,” says a MediaWorks spokesperson.

“By putting this market-first technology on the streets, we’re not just showing the cups – we’re making the city feel as vibrant and playful as the promotion itself. It’s a feast for the eyes and a perfect way to kick off ‘Feast Mode’ in style.

“You can catch these transforming buses across Tāmaki Makaurau right now!”

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