Full-service communications agency Rise & Shine PR has appointed Imogen Duff as senior group account director.
Duff has more than 15 years experience in the industry, which includes running her own consultancy. She most recently served as head of communications for Dr Libby and her supplement company Bio Blends.
Duff brings expertise across health, wellness, beauty, lifestyle, business and property sectors. She has a proven ability to design communications strategies that integrate earned and owned media to elevate client brands.
A tremendous asset
Rise & Shine founder and director Luci Marshall says she is delighted to welcome Duff on board.
“Imogen is deeply aligned with our ethos and has built an enviable reputation as a senior communications specialist. She is skilled at driving brand awareness, building trusted reputations and creating high-performing campaigns across varied and complex sectors.
“Imogen’s expertise and leadership will be a tremendous asset to both our clients and our team. Her skillset could not have come at a better time as we enter this next phase of growth.”
About her role, Imogen says, “In a world where so much is changing and automating, the power of PR, storytelling and creative communication to engage audiences and inspire action has never been more important. I’ve long admired Luci and the exceptional work she and her team deliver at Rise & Shine and I’m excited to help grow the business while continuing to deliver meaningful, results-driven campaigns for clients.”
The post Rise & Shine PR welcomes Imogen Duff as senior group account director appeared first on stoppress.co.nz.
More Stories
Over $100k initiative powers up Auckland’s indie stages
Acing Brand Experience With Mammut CMO Nic Brandenberger
Outward Bound leans into uncertainty with fearless new platform