March 10, 2026

Programmatic

In a world where nearly everyone is always online, there is no offline.

Timezone and Rainger & Rolfe know the secret to family fun

Timezone has teamed up with Rainger & Rolfe for a new campaign.

Each 15-second film celebrates joyful family moments, showing how a bit of friendly competition can bring everyone closer.

We kept the camera close. Slow motion, tight angles and simple visual cues build tension, humour and warmth, says Rainger & Rolfe.

Every spot highlights a different family dynamic: Mum landing a no-look buzzer-beater on NBA Hoops, and Dad stealing the spotlight on Dance Dance Revolution.

YouTube Video
YouTube Video

Spread the happiness

Timezone marketing director Anna Romano says: “We wanted a campaign that really captured the heartfelt fun and enjoyment we see families have at Timezone, because at the heart of everything we do is one simple idea. We enjoy spreading happiness to everyone who walks through our doors.”

Kelly Putter, creative director at Rainger & Rolfe, adds: “Hanging out at Timezone is hardly a tough brief. We had a good time right from the get-go. Our local Timezone family are authentic, competitive and not bad on the dance floor either. It was as much fun behind the camera, as it was on the games.”

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