MBM has announced the appointment of Christophe Spencer as head of digital and the promotion of Nick Guebhard to head of data & analytics.
Both appointments are effective immediately, and both reinforce MBM’s commitment to delivering an integrated, data-driven digital offering for clients.
MBM chief digital officer Emily Isle says, “I’m delighted to welcome Christophe and Nick into these pivotal roles. Their combined expertise in digital innovation and analytics will be instrumental in driving our integrated offering, ensuring our clients can turn insights into action and stay ahead in a rapidly evolving landscape.”
Define and execute MBM’s digital vision
Spencer joins MBM with more than 20 years of experience in digital media and product innovation. In his new role, he will define and execute MBM’s digital vision, lead performance-media growth initiatives, and foster client transformation through strategic counsel.
Spencer says, “I’ve watched MBM’s growth over the past decade. It’s exciting to now be part of the team behind the success, and work at the intersection of data, tech and strategy. With such a strong group of clients open to fresh ideas and innovation, I’m looking forward to what we can achieve together.”
Guebhard has been with MBM for over a year as analytics director, following a decade leading his own analytics firm. As head of data & analytics, he will advance data-driven decision making across MBM’s services, oversee the analytics, business intelligence and digital-product teams, and future-proof clients’ marketing and data capabilities.
Guebhard says, “It’s an incredibly exciting time to be stepping into the role of head of data & analytics at MBM. The landscape is evolving at pace with AI, and with that comes enormous opportunities to enhance the way we deliver value to clients. I’m thrilled to be part of shaping what comes next.”
The post MBM announces strategic appointments to digital leadership appeared first on stoppress.co.nz.
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