Special PR announces three new appointments

Special PR has welcomed Julianna Permitin as senior PR director, Kale Dixon as senior PR executive, and Georgia Grindle as PR executive.

​Permitin has returned to New Zealand to take up the role after spending nearly three years honing her skills in the UK, where she specialised in technology and corporate. Before that, she worked with Sling & Stone in New Zealand, handling corporate and consumer briefs for both global brands and start-ups.

“Special has always stood out to me as an agency that’s redefining comms in New Zealand,” says Permitin. “Bold, ambitious, and unafraid to do things differently. I wanted to keep the pace and energy of London ‘agency life’ going, and there’s no better place to do that than with a team that’s setting the pace for the industry itself.”

Exciting next steps

Joining Permitin is Dixon, who has stepped up into a senior PR executive role, having previously worked at Pead PR as a PR executive.

Dixon will work across several key accounts, including Tourism New Zealand, Air New Zealand, DB Breweries and Datacom.

“Joining Special is an exciting next step in my career. The agency’s bold creative vision and team culture has made transitioning into my new role absolutely seamless. I’m looking forward to growing my knowledge and capabilities here,” he says.

Incredible opportunities

Rounding out the appointments is Grindle, who originally joined Special PR as an intern earlier this year after completing her Bachelor of Commerce and Bachelor of Arts in 2024. She will support key clients, including Jaguar Land Rover, Restaurant Brands and Moët Hennessy.

“I’m incredibly excited for the opportunity to start my career with such a great team and suite of clients, continuing to refine my skills and industry knowledge under Special’s guidance,” says Grindle.

Special PR managing director Kelly Grindle adds:  “Special PR has been on an incredible trajectory of growth, new business wins, and most importantly, some incredible work.”

“Our team is what makes us ‘Special’ and I’m thrilled to have three new members join us on our mission to deliver some of the freshest PR thinking in the region.”

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