The recent All Blacks vs Australia test match at Eden Park may have had as many as 12,000 Toyota drivers in the crowd, according to a billboard at the game.
The custom video billboard suggested to the nearly 47,000 strong crowd that a quarter of them were Toyota drivers and the stadium itself might be one big Toyota ad.
It is an extension of Saatchi & Saatchi’s Toyota brand campaign launched in August.
The campaign has featured prominently across national media platforms and highlights Toyota’s significant presence in the everyday lives of Kiwis, underpinned by the fact that one in four vehicles on New Zealand roads is a Toyota[1].
Focus on New Zealand Rugby partnership
The day of the game also saw a 15 second commercial play on social with the All Blacks and Black Ferns questioning whether they’re in an ad or not.
The spot extends Saatchi & Saatchi New Zealand, Spark Foundry New Zealand, and Digitas NZ’s campaign highlighting the many attributes of the Toyota brand; in this case, Toyota’s partnership with New Zealand Rugby is the focus.
Toyota assistant vice president marketing Susanne Hardy says: “Toyota is proud to partner with New Zealand Rugby because rugby brings our nation and communities together. Our national teams continue to inspire and unite New Zealand, and we’re excited to help create experiences for Kiwis that lead to lifelong memories.”
[1] Source: NZTA Registration Data 2024
The post Toyota crunches the stats at All Blacks test appeared first on stoppress.co.nz.
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