Out of home provider Shout has unveiled four new premium StreetLED sites in three main metropolitan hubs: Queen Street, Wellesley Street and Hurstmere Road (Eat Street) in Auckland and Dixon Street Wellington.
The expansion brings StreetLED’s footprint to 15 medium-format screens across Auckland, Wellington and Christchurch, with three more sites planned before year-end.
Auckland CBD remains New Zealand’s economic hub, with GDP per employee in the CBD 40.7% higher than the rest of the country.
“StreetLED has been built to connect brands with audiences in the most valuable urban environments,” says Shouts sales director Jen Sergel.
“As a challenger network, we’re not only bringing scale and visibility, but also competitive rates and smarter data. These new sites mark another step in our mission to grow a truly national network.”
StreetLED taps into economic hotspots
Launched just two and a half years ago, StreetLED entered the market as councils were rethinking CBD traffic flows and Auckland’s light rail project was underway, all with a strategy focused on capturing audiences, commuters and visitors.
Each StreetLED screen is four times the size of standard street furniture, ensuring maximum cut-through in high-density pedestrian zones, busy traffic routes and key entertainment and fashion precincts.
This enables the network to tap into economic hotspots while unlocking new audiences – driving reach that compounds over time.
Strong uptake from advertisers over the past two years has reinforced the value of the network. Shout says it is thrilled to continue investing and expanding StreetLED to meet growing demand.
The post Shout unveils four new premium sites across Auckland and Wellington appeared first on stoppress.co.nz.
More Stories
Over $100k initiative powers up Auckland’s indie stages
Acing Brand Experience With Mammut CMO Nic Brandenberger
Outward Bound leans into uncertainty with fearless new platform