‘More than just metal’: Motion Sickness celebrates Best Design Awards haul

Motion Sickness was recognised with 17 Golds and two Purple Pins across its two creative arms at the Best Design Awards on October 10.

The Best Design Awards is run by the Designers Institute of New Zealand.

The company earned 11 Golds and a Purple for Motion Sickness, alongside 6 Golds and a Purple for Motion Sickness design office. The recognition spanned four different projects.

The Māori Roll Call received a Purple Pin along with multiple Golds. No Blanket Value for Social Value Aotearoa also picked up a Purple Pin and several Golds.

Other gold-winning work included Make New Zealand the Best Place in the World to Have Herpes, EAT IT and a brand identity project for Four Words.

Emobodying core values

“The Māori Roll Call shows what’s possible when design carries kaupapa and conviction,” says Whānau Ora CEO Awerangi Tamihere.

“Winning the Purple Pin is more than creative excellence, it’s recognition of a movement that connects civic duty and mobilises our people to be visible. These are communications that break the format of yesterday, with creativity. It’s bold, unapologetically Māori and grounded in collective responsibility.”

Josh Te Kani of Noa Blanket Co says: “Like the woven blanket at the heart of this campaign, this is design as disruption, a call to care, connection and accountability.

“It embodies our core values of whakapapa, family and identity, while challenging business leaders across Aotearoa and beyond to reject ‘blanket’ measurement and lead in ways that truly strengthen communities. We’re humbled to share in this recognition of No Blanket Value.”

A statement of intent

“It’s more than just the metal,” says Motion Sickness founder and executive creative director Sam Stuchbury. “It’s a statement of intent.

“As the company continues to expand its creative footprint, we have a vision for a new kind of company, one where ideas, design and craft hold equal weight. We’re over the moon that the Best Awards has recognized that.”

And the Pins go to…

Purple Pins were awarded to:

• Diary of a Head Injury by Tuesday Club and Assembly,
• Sons & Co and Extended Whanau for Whanganui UNESCO City of Design,
• Extended Whānau for Together For Te Tiriti,
• VS–9 by Vessev and Alain Brideson Design,
• Te Whare o Rehua Sarjeant Gallery by Warren and Mahoney Architects,
• Waimahara by Studio Local.

The John Britten Black Pin, the industry’s highest individual honour, was awarded to Warwick Freeman; the DINZ Black for Outstanding Achievement to Arch MacDonnell FDINZ, while the Value of Design Black Pin went to Xero.

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