HYPER and Liquorland bring the feels and deals back to TV

Liquorland has launched a new brand TVC, reintroducing the retailer to Kiwi audiences after 16 years.

The campaign, developed by creative agency HYPER and produced by Radlab, marks the next chapter in Liquorland’s ongoing brand evolution.

At the heart of the campaign is Liquorland’s new brand platform, What’s the Occasion?

“Liquorland has been a trusted part of Kiwi life for 44 years, and their stores and people have helped bring so many special occasions to life over that time,” says Ben Partington, CEO of HYPER.

“This campaign is fun, friendly and proudly familiar. It shows that from big events to little excuses; life is for celebrating and Liquorland is often where some of those good times begin.”

Back on TV

Liquorland’s head of marketing and CX Angela Hurst says the brand’s relaunch campaign feels like a milestone moment.

“We’re incredibly proud to see the Liquorland brand back on TV after so many years. In a challenging economic climate, we’ve focussed a lot on delivering the deals to customers, and we’re laser focused on that, but we’ve got to create the feels too.

“There’s a lot to love about the Liquorland experience and this campaign is about reminding customers of that, not just for the value we offer, but for how we make those special moments of togetherness come to life.”

Consistent across every touchpoint

The TVC forms the centrepiece of an integrated campaign spanning product and price TVCs, digital out of home, radio, digital display and social media.

It will extend into Liquorland’s in-store environment, social media, mailer and e-commerce platform.

Supplier packages have been designed to align with the new brand platform, enabling featured brands to deliver consistent messaging across every touchpoint.

The ‘What’s the Occasion?’ TVC debuts nationwide this week.

The post HYPER and Liquorland bring the feels and deals back to TV appeared first on stoppress.co.nz.

stoppress.co.nz