New Zealand Blood Service has appointed independent agency Remade as its lead creative partner.
The partnership will support the opening of the new blood and plasma donor centre on November 3 at 65 Constellation Drive on Auckland’s North Shore.
The launch campaign promotes blood and plasma donation at a community level, connecting with locals, donors and ambassadors to inspire participation.
Remade was also invited to develop an eight-week nationwide multi-channel plasma campaign, which launched in September. The campaign aimed to highlight plasma donation – what it is, how it works and how it changes lives.
“It’s a privilege to have partnered with the team at NZ Blood,” says Clara McLaurin, founder and ECD of Remade.
“We’re proud to help an organisation with such an important mission tell its story in ways that inspire people to roll up their sleeves.”
The post NZ Blood appoints Remade as creative partner appeared first on stoppress.co.nz.
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