Thrive makes new senior and creative appointments

Strategic communications agency Thrive PR & Communications has announced its leadership team and a string of new talent.

The changes come following a year marked by client growth, new client wins, hires, promotions and the delivery of some of the country’s most culturally significant events.

Promotions and new roles

• Clare Basire has been elevated to managing director, Thrive Sydney while continuing on Thrive’s AU/NZ executive team.
• Snezna Kerekovic is serving as acting managing director in Melbourne and is leading the search for Thrive Melbourne’s new general manager. She will soon transition into a new Thrive initiative, which will be announced shortly, while continuing her role on the AU/NZ Executive team.
• Tiana Miocevich, a seasoned corporate and brand PR professional based in Auckland, has been appointed to lead Thrive Aotearoa New Zealand with additional new local appointments in play.
• Kyra Shakspeare has embedded herself into the role of client partner, leading Thrive Queensland and expanding her established local team.

New Thrive appointments in the creative and culture team include:

• Louise Jones, former head of social at Ogilvy, has started as Thrive AU/NZ head of social. Jones will head up Thrive’s social, creative content and influencer team.
• Brad Grey, former Leo’s senior creative, takes the reigns as creative lead, Thrive AU/NZ.
• Anna Porter, former senior talent manager at ICON management, has been appointed as senior specialist: culture, creator and brand partnerships.

Framework driving growth

These new appointments have been announced as the agency’s Excess Earned Attention framework continues to drive the agency’s growth across Australia and NZ.

The framework is designed to generate impact beyond conventional earned, owned and paid media. It focuses on creating moments that attract disproportionate levels of attention and measurable outcomes.

Basire says: “We’re committed to pushing the boundaries of Excess Earned Attention and delivering communications that move markets.”

Creating meaningful moments for audiences

Leilani Abels, founder and CEO of Thrive, says: “Thrive is famous for delivering impactful storytelling that drives earned media and earned attention for its clients. However, this year we have upped the ante with a new excess framework.

“With our partners, Thrive has delivered so many campaigns in 2025 that were unmissable – demonstrating Excess Earned Attention in action with new metrics and results that have been outstanding for clients.”

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