Over the last two months, ANZ Bank New Zealand has brought football right to the heart of Tāmaki Makaurau Auckland to kick off Auckland FC’s second season.
As the club’s major sponsor, ANZ, together with Eleven PR, transformed its Queen Street branch into a fan experience called the Locker Room, complete with player nameplates, authentic jerseys and a “No.1 Fan” bay.
On launch day, hundreds of fans braved the rain to meet players, take part in competitions and photo opportunities and collect branded keepsakes.
A 13-metre-wide window decal of an ANZ-branded football “smashing” through glass turned the space into a month-long celebration of Auckland FC pride.
Step into the action
Over the two-month campaign, the activation delivered more than 5.3 million in total reach, with nearly six hundred attendees on activation day and more than 900 branded assets shared with fans. The branch window front was seen an estimated one million times by passing foot traffic.
“We wanted to give fans a chance to step into the action, celebrate their heroes, and take home a prized keepsake,” says Eleven PR client partner Eleisha Balmer.
“Transforming the Queen Street branch into part super fan, and part Locker Room let us showcase the new season two jersey while creating a moment that was fun, iconic, and shareable – exactly the kind of real-world experience fans are looking for today.”
ANZ head of sponsorship Sarah Rogan adds: “This activation brought our sponsorship to life in a way that genuinely connected with fans and families. Turning our branch into a celebration of Auckland pride and football passion reflects our ongoing commitment to supporting local sport.”
The post ANZ kicks off Auckland FC’s second season with locker room activation appeared first on stoppress.co.nz.
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