Love Taupō partnered with Christchurch agency Make to creatively join the ‘Ikea mania’ sweeping Auckland this week.
Destination Great Lake Taupō general manager Patrick Dault says: “What started out as an idea to be a bit tongue in cheek really got us thinking. The more we delved into brand Sweden, the more we saw some alignment with the incredible array of nature-based activities Taupō has to offer. It felt fair to say that Taupō is most likely New Zealand’s most Swedish town.
“The vast natural assets of Taupō lend themselves toward healthy, active and immersive holiday experiences. We have assembled our own top 10 with links at lovetaupo.com to delve deeper into how visitors can bring these to life.”
Taupō’s Top 10
- Nature-first mindset
- Crystal-clear water culture
- Outdoor lifestyle
- Long [est]days – an endless summer!
- Simple, design-minded living
- Sustainability at the core
- Safe, community-centred culture
- Slow-paced wellbeing
- Cool-climate creativity
- Winter-wonderland contrast
Entertain and inspire
Dault adds: “The fact that the thousands of people are expected to descend on Ikea’s Sylvia Park location in the lead up to Christmas means people will have a little more time in traffic to reflect on where they might like to go next! We worked with our agency Make to offer them a fun, visual reflection for considering Taupō for their next getaway.”
The team at Make secured strategically located billboards at the entrance to Sylvia Park. Client and strategy lead Natalie Crowe says the “uniquely Taupō imagery and Ikea-inspired messaging” were designed to offer a playful antidote to sitting in traffic, aiming to both entertain and inspire.
The billboards also include a witty nod to Ikea’s high-quality design, functionality and signature flat-pack presentation.
“Tapping into this playful mindset with a Taupō message felt natural and fun,” says Dault. “It was fitting for the occasion and connected with the Kiwi psyche.”
The post Love Taupō joins the Ikea craze appeared first on stoppress.co.nz.
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