Marketers used to wait for obvious signals, like a product page view, a cart add or a keyword search, before triggering campaigns. But in today’s fractured landscape, those signals can arrive too late. Shoppers drift between screens, compare across retailers and move in and out of consideration silently, long before any intent becomes trackable. By […]
The post Predict Or Perish: Why Performance Marketing Must Evolve With AI In 2026 appeared first on AdExchanger.
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