Chemistry wins two silver Echo Awards for Station of Light campaign

Auckland-based advertising agency Chemistry has won two silvers at the 2025 Echo Awards for its Station of Light campaign.

The awards celebrate marketing effectiveness, recognising work that delivers tangible outcomes as well as emotional resonance.

Chemistry was the only New Zealand agency to be recognised at this year’s Echo Awards, underscoring the campaign’s standout impact on the international stage.

Blend storytelling with purpose

The campaign was designed to raise funds and awareness for Hato Hone St John at a time when the organisation had set an ambitious $ 4 million fundraising target.

Blending storytelling with a clear purpose, Station of Light shone a light on a critical but often unseen need, highlighting the physical spaces that serve as a second home for frontline emergency staff.

By making this need visible, it helped New Zealanders understand why these spaces matter and why supporting them is essential to ensuring our emergency services can continue to show up when it counts.

Proud of what it represents

Judged by an international panel, Chemistry’s dual silver wins reflect the campaign’s ability to combine creativity with measurable impact, driving fundraising momentum while strengthening public connection to the charity.

Chemistry’s executive creative director Sarah Chernishov says: “We’re incredibly proud of this work, not just because it’s been recognised internationally, but because of what it represents.

“Station of Light was built around a simple idea: acknowledging the people who are always there when New Zealanders need help. To be the only New Zealand agency recognised at the 2025 Echo Awards makes that recognition even more meaningful, particularly given the commercial and social headwinds the campaign was facing.”

Haylee Killip, business partner at Chemistry, adds: “These awards are a testament to what’s possible when purpose and creativity are aligned.

“The campaign helped shine a light on the people and communities they serve, while delivering real support for their services at a critical time.”

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