When Philip Inghelbrecht talks about the power of AI in advertising, he has the numbers to back it up. “Two...
Year: 2025
Instacart and Kroger are testing measurement with the social platform. Adweek Feed
The two dominant emotions surrounding AI in marketing today are hype and anxiety. But we’re entering a new era –...
ABC makes 9-1-1: Nashville emergency viewing with new campaign. Adweek Feed
Marketers are pouring billions into CTV – but without the right tools, duplication, fragmentation and murky measurement can drain ROI. I...
The Gap Inc. business launches a space dedicated to vintage drops and old catalogs. Adweek Feed
AUCKLAND, Today: Snap Inc., the company behind Snapchat, has appointed Clare Rudduck as Head of Agency ANZ, boosting Snap’s agency...
Bruce Mau Design, Hecho Studios, and Two Forsman & Bodenfors Offices Fold Into 72andSunny Collective
72andSunny is expanding its global footprint with the launch of the 72andSunny Creative Collective, the agency told ADWEEK exclusively. In...
AUCKLAND, Today: Payper, the Kiwi PR agency built on a results-driven model, has unveiled Generative Engine Optimisation (GEO) — a...
Jimmy Kimmel Live had its highest rating in the 18-49 demo in 10 years. Adweek Feed