Australasian shoe store Platypus has launched a new loyalty program that uses music to create deeper connections with its Gen...
Year: 2025
Google researchers have been using Gemini models to identify deceptive and disruptive ad serving techniques in mobile apps and across...
Publishers can no longer rely on steady search traffic thanks to zero-click AI chatbots and near-constant discovery algorithm changes made...
Crypto ATM provider Localcoin has partnered with Jolly Billboards to launch a digital billboard campaign in Christchurch. The site, located...
McDonald's has revived McDonaldland as it seeks to build cultural relevance among Gen Z and older fans Adweek Feed
Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for...
Independent full-funnel agency Thompson Spencer has expanded its media team, with a trio from OMD, MBM and EssenceMediacom joining forces...
It’s perhaps the sharpest of marketing’s double-edged swords: brands quest endlessly for attention, but aren’t always happy with the sort...
AI bots are hungry. They’re scraping information found on passports and credit cards and training on novels without authors’ consent....
Sky TV’s acquisition of Warner Bros Discovery’s Three is the most significant shake-up in New Zealand’s media landscape in decades,...