Specsavers Audiology launches new integrated campaign

Specsavers has launched “A Little Bit Obsessed,” a campaign highlighting its audiology professionals, who deliver hearing care to millions of Aussies and Kiwis every day.

Launching on January 25 in Australia and January 19 in New Zealand, the campaign will run across screens, radio and social.

The hero AV assets, follow one dedicated Specsavers audiology professional as he talks about hearing – at dinner with friends, in a dentist chair, on a flight. It culminates with the delivery of personalised care for a customer.

We’re a little bit obsessed

“We could have told people Specsavers has offered audiology for eight years, or that Australians voted us the winner of the 2025 Readers Digest Quality Service Award, but there’s really nothing more compelling than the passion and expertise our qualified audiologists and audiometrists bring to work every day,” says Steph Barr, head of audiology marketing, ANZ.

“Everyone’s got a friend or family member who’s so passionate about what they do, that sometimes they just can’t contain their excitement, and that’s the human truth we wanted to tap into with this campaign.”

TBWA\Melbourne creative director Stephanie Gwee says: “Ears are complicated and incredibly personal – so the people who specialise in them kind of have to be obsessed.

“The creative leap was realising that obsession isn’t a flaw, it’s the product. Our audiologists are deeply qualified, wildly passionate and relentlessly earnest – exactly who you want looking after your hearing. So instead of sanding that energy down, we dialled it right up.” 

Connect with those in need

Stefanie Crisafi, group client director, EssenceMediacom, adds: “The approach for media was clear and focused – to amplify the authentic passion and expertise of Specsavers audiology professionals.

“Hearing loss can be a deeply personal journey, so our objective was to connect those in need with the trusted and supportive hearing care that Specsavers Audiology proudly offers, through targeted and engaging media touchpoints.”

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