Out of home operator QMS NZ / MediaWorks, in partnership with Wellington Airport, has announced a new external digital large-format billboard.
Located directly outside the airport’s exit, the billboard is the first of its kind at the site and is strategically positioned to dominate attention along the main arterial route into the CBD.
“The WLG”, named after Wellington’s IATA Airport code, is a 15 metre x 5 metre landmark screen and a high-impact OOH location in the Wellington region.
A game-changer
QMS NZ director Adam Trevena says: “‘The WLG’ is a game-changer for brands seeking market dominance in the Wellington market. This exclusive, high-impact billboard delivers unparalleled scale over the main route into the capital, guaranteeing attention from influential business leaders and high-net-worth consumers. It represents a powerful new addition to the already extensive QMS NZ Wellington Airport offering.
“For advertisers, ‘The WLG’s’ strategic position makes it the exclusive OOH asset on this pivotal, high-frequency gateway into Wellington. Its massive scale and digital capability allows for high-impact creative to target an extremely attentive, affluent and captive audience, securing its position as an essential media asset for national and regional brands.”
Elevates advertising offering
Wellington Airport general manager – commercial Richard Dalby says: “Wellington Airport is committed to enhancing the passenger journey through premium facilities. This strategic site, in partnership with QMS NZ, elevates our advertising offering, provides a visually dynamic environment for our customers, and reinforces our position as a premier location for brands across Aotearoa.”
QMS NZ is the exclusive OOH provider for Wellington Airport and “The WLG” expands on its offering that also includes internal and external OOH and experiential opportunities.
The post QMS NZ / MediaWorks and Wellington Airport launch landmark digital billboard appeared first on stoppress.co.nz.
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