Mitre 10 and Quantum Jump named finalists in global loyalty awards

Mitre 10 Club’s ‘Discount Days’ initiative, developed with Quantum Jump, has been recognised as a finalist in two prestigious global loyalty awards.

The 2026 International Loyalty Awards and the 2026 Asia Pacific Loyalty Awards, announced this week, highlight the initiative’s success in strengthening engagement with Mitre 10 Club members on a global stage.

A short-term sales activation was trialled successfully and has now been fully rolled out as part of the Mitre 10 Club offering.

A real hit

Launched in 2021, Mitre 10 Club engages hundreds of thousands of Kiwis weekly with DIY and garden content, exclusive offers and expert advice.

In the APAC Loyalty Awards, ‘Discount Days’ is a finalist across two categories: Best Use of Multi-Channel Communications and Best Short Term Marketing Initiative.

In the International Loyalty Awards, it’s a finalist in the category of Best Short Term Loyalty Initiative Worldwide.

Commenting on being a finalist in both these awards, Jodie Swafford, head of loyalty & partnerships at Mitre 10, says: “’Discount Days’ has been a real hit with Mitre 10 Club members, especially at this time where Kiwis are seeking great value. Our stores have really got in behind it, and the ROI has been tremendous.”

Connect in more emotive ways

Quantum Jump CEO Ben Goodale says: “Increasing the impact of a loyalty or engagement programme is often about finding more emotive ways to connect beyond pure rational behaviour.

“‘Discount Days’ tapped into a human truth, and beyond that, how we connected this with members was crucial to its success. We are so delighted for Mitre 10 that it has been recognised globally.”

Creatively, ‘Discount Days’ features strong retail cues with a stopwatch visual mnemonic, helping it cut through, connect and act as a springboard for engagement comms.

The creative was simple and intuitive, making the 15% store-wide offer instantly clear to both new and existing club members.

The APAC Loyalty Awards will take place on March 19 in Melbourne, and the International Loyalty Awards on April 30 in Atlanta, US.

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