March 7, 2026

Programmatic

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The Worthies announces finalists for inaugural awards

The Worthies Awards Aotearoa New Zealand has announced the finalists for its inaugural awards.

The awards celebrates outstanding work across the public sector, creative agencies, charities, and not‑for‑profit organisations.

The response to the first year of the programme exceeded expectations, with a large number of high‑quality entries submitted from across Aotearoa. The calibre, creativity, and impact of the work entered reflects the depth of talent and commitment within the country’s purpose‑driven sectors.

The Worthies in Wellington

Winners, including the Creative Agency of the Year and Rising Star Award, will be revealed at The Worthies Conference & Awards. The ceremony will take place in the Grand Hall of Parliament in Wellington on March 5.

The Worthies organisers says the event will bring together leaders, practitioners, and partners from across the sector for a day of inspiration, connection, and celebration.

Tickets for the conference & awards are available now.

Category finalists for the Worthies Awards New Zealand

Best Public Sector Advertising Campaign

  • 4AM
  • Auckland Transport
  • Curative
  • Federation and Auckland Transport
  • MetService

Best Local Authority Campaign

  • Auckland Council
  • Gisborne District Council
  • Neighbourhood Support New Zealand and Rainger & Rolfe  

Most Effective Public Consultation/Engagement

  • Matatū Aotearoa | Teaching Council of New Zealand
  • Taranaki Regional Council
  • Wonderlab

Best Use of Social Media

  • Auckland Transport
  • Gisborne District Council
  • VML

Charity/NGO Campaign of the Year 2025

  • 4AM
  • Bettle-Associates
  • Chemistry
  • Gather Productions
  • Motion Sickness
  • These Guys I know

Most Effective Te Ao Māori Campaign or Advertisement

  • Keep Māori Wards Manawatū
  • Motion Sickness

Best Television Ad

  • Auckland Council
  • Federation and Auckland Transport
  • Motion Sickness

Best Use of OOH Media

  • Auckland Transport
  • LUMO, MetService, NEMA, VML, Perion & Latch
  • New Zealand Police
  • Tataki Auckland Unlimited

Best Use of Music – brought to you by West One Music Group

  • Bettle-Associates
  • Tātaki Auckland Unlimited
  • VML

Consultancy of the Year 2025

  • Courtney Haines Official
  • Little & Loud
  • SpeakData Ltd
  • These Guys I Know

Best International Public Sector Advertising Campaign

  • Kindred Studio
  • Sydney Water
  • TV5MONDE

Something for Nothing

  • Chemistry
  • Keep Māori Wards Manawatū
  • Pead
  • Tātaki Auckland Unlimited

Best Use of Humour

  • Auckland Transport
  • Gisborne District Council
  • Motion Sickness
  • Office of The Mayor, Auckland

Marketing & Communications Team of the Year 2025

  • Auckland Council
  • New Zealand Police

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