Creative agency Augusto has been appointed by Sydney technology provider Blueberry Markets to support the brand’s partnership with the Bonds Flying Roos SailGP Team.
The partnership comes just as the 2026 SailGP season prepares to launch in New Zealand on February 14 to 15.
Augusto’s appointment follows a competitive pitch process, with Augusto selected to deliver the creative storytelling and content development.
A perfect fit
Augusto’s CEO Leon Kirkbeck says: “The team at Blueberry are an exceptionally talented group, and we’re genuinely proud they’ve trusted Augusto to tell the story of their partnership with the Flying Roos.
“SailGP has quickly become one of the most thrilling sports on the planet with fast, high-stakes, and built for great storytelling. This type of arena is exactly the type of environment the team at Augusto thrives in, so the partnership feels like a perfect fit.”
Blueberry Market’s creative and brand director Adam Terrey says: “Authenticity and real stories are the ones that cut through in this era, and Augusto bring an undeniable instinct for finding the human truth inside elite performance. We can’t wait to unpack this journey with them.”
The post Augusto wins Blueberry Markets and Bonds Flying Roos SailGP Team pitch appeared first on stoppress.co.nz.
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