Aaron Dawson joins Cartology New Zealand from TVNZ

Former TVNZ general manager, sales, Aaron Dawson has joined Cartology New Zealand to lead its sales function as head of client partnerships. 

With over 25 years of media and advertising experience, Dawson joins Cartology with a wealth of audience, content, media and customer expertise. Most recently, he led client strategy for TVNZ, strategic growth strategies for global agencies and local trans-Tasman partnerships. 

Cartology New Zealand general manager Samantha Osborne comments on the appointment: “It is an exciting time for Aaron to be joining us as we continue to shape the future of retail media across New Zealand.

“We are leaning into growth and new product development, and Aaron’s background in innovation and client management is the perfect fit. He brings a fresh perspective that will elevate how we partner with brands to create meaningful customer connections and best-in-class retail media strategies.”

Dawson adds: “After a rewarding career in the TV market, I’m thrilled to join Cartology at such a transformative time for the industry. Retail media is in high-growth and the deep connection to customers is a huge strategic opportunity for brands. I’m really looking forward to meeting with our valued brand partners over the coming months”. 

Dawson’s role is effective immediately, reporting into Osborne and forming part of Cartology’s trans-Tasman sales leadership team. 

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