Moana Auckland to kick off with free Shoreline Social weekend by the water

Shoreline Social kicks off Moana Auckland at the Eastern Viaduct on February 28 and March 1.

Delivered by Auckland Council Events and produced by creative event agency Ballyhoo, Shoreline Social is a multi-weekend festival celebrating Auckland’s connection to the sea.

The festival brings together fresh seafood, live music and hands-on experiences.

A great reflection

Auckland Mayor Wayne Brown says the festival is a great reflection of Auckland’s identity as a harbour city. 

“With there being 3200km of coastline around Auckland, it’s only natural that those of us here have a natural affinity and a passion for the sea.

“From the Shoreline Social, which kicks off Moana Auckland, to the other events like the Boat Show and the dive-bombing world champs that will take place at Browny’s Pool, there will be something for everyone at this festival,” says Brown.

Something for everyone

Food is central to the Shoreline Social experience, with kina (sea urchin) taking centre stage in dedicated tasting sessions. Local divers from Ngāti Whātua Ōrākei share stories from beneath the surface of the Waitematā Harbour and show participants how to open, prepare and enjoy fresh kina.

Visitors can also enjoy oysters, seafood boil, mussel fritters, fish and chips and other seafood favourites, as well as sweet treats, pastries, gelato and freshly roasted coffee from Coffee Supreme.

Running alongside the food and market offering are hands-on activities for all ages. Highlights include weaving workshops with Ngāti Whātua weavers, ocean-inspired storytelling and creative activities for children.

As the afternoon unfolds on February 28, award-winning husband-and-wife duo ‘Aro’ perform live, followed by sets from DJ Dick Johnson.

An alcohol-free bar by Lyre’s also keeps Shoreline Social accessible and welcoming for everyone.

It’s about connection

Ballyhoo brings more than 20 years of experience producing large scale public events across Aotearoa.

“Shoreline Social is about connection,” says Emma Henderson, head of events for Ballyhoo.

“We wanted to create a weekend where people can come together by the water and experience the best kai, music, art and culture that Auckland has to offer, while also learning about our relationship with the moana.”

Moana Auckland runs across three weekends from February 28 to March 15, and includes anchor events such as Z Manu World Champs, the Auckland Boat Show and the Auckland Wooden Boat Festival.

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