Contact flatties find their groove in latest campaign chapter via Special

Contact Energy has unveiled the next iteration of the ‘It’s good to be home’ platform via agency partner Special.

Two years on from when Kiwis were first introduced to the characters, the campaign returns to the flat to showcase a household that is now more settled, connected and endearing than ever.

The first chapter established Contact’s commitment to a better future for all Aotearoa’s flatties – humans, animals, flora and fauna alike. The latest iteration shows Kiwis the savings they can make thanks to Contact’s free power Good Plans, along with their mobile and broadband offerings.

Smarter savings

The Good Plans spot shows the flatties waiting until free power time to do all their chores and use power-hungry appliances. The aim is to illustrate a smarter way of managing household energy consumption and maximise savings.

Contact head of brand and marketing Sera Flint says: “This chapter is about spending more time with our characters, and really demonstrating that Contact truly understands the dynamic of a modern Kiwi home. With Good Plans, we’re offering the chance to save on power by doing things a little bit differently – like saving up household chores and the associated appliance usage until the power is free. That’s both great for your wallet and a great excuse to ‘do it later’.

“We know power bills are on the minds of many households right now, especially as we come into the winter months. The option to take $ 50 off your power bill each month is so good, we had to make a spot that pulls you in and demands your attention,” adds Flint.

Flatties find their groove

Special CCO Lisa Fedyszyn adds: “This chapter is an evolution of the Contact world and two years on, the unique ensemble cast of flatties have truly found their groove. We wanted to share more of those endearing quirks while demonstrating that Contact is more than just energy; it’s making the entire home run smoothly and more affordably.”

Flux executive creative director Laban Dickinson says: “Being able to work again on the Contact Flatties has been an absolute privilege. With the help of our exceptional production partners, the director’s unique vision and the outstanding work of the crew, we were given the perfect canvas and tools to further develop and bring depth to these iconic characters. It has been a technically challenging process, but through collaboration, we have achieved the goals and standards we set from the start.”

Director Sanjay De Silva says: “Since the characters were already so established, it was about evolving a world and seeing how far we could push it. Really just having some fun, giving them all a lot more attitude, like giving Nigel a dance breakdown where he is pointing and body rolling straight at the camera.”

The post Contact flatties find their groove in latest campaign chapter via Special appeared first on stoppress.co.nz.

stoppress.co.nz