For CTV advertisers, figuring out exactly which shows their ads ran in – and how that impacted performance – is still the Holy Grail. But streaming platforms typically share either self-declared content categories or incomplete show-level reporting after ad campaigns have run. In many cases, the best a buyer can expect is for the platform […]
The post CTV Buyers Are Getting The Show-Level Performance Optimization They’ve Always Wanted appeared first on AdExchanger.