The United States ad market has proven more resilient than anticipated thanks to record political ad spending in the run-up to the 2020 election. Still, US ad spend will decrease 7% this year to $ 236 billion due to the impacts of COVID-19, according to Zenith’s global ad spend forecast, released on Monday. Without political ad… Continue reading »
The post Zenith: Record Political Ad Spend Steadies US Forecasts appeared first on AdExchanger.
More Stories
Business Insider Embraces Emotional Analysis To Boost Contextual Targeting
Reel good yarns with Johnny Barker
Paramount Partners With Mastercard and EDO to Enhance Measurement Transparency