Seen & Herd

MT MAUNGANUI, Today: BoP-based creative agency Wave has devised a new digital campaign for agricultural management tool OverseerFM, letting Kiwi farmers know they have choices when it comes to managing sustainable impact.

Wave MD Glenn Dougal said: “From propping up our economy, to feeding the world, and overcoming numerous challenges along the way, Kiwi farmers play a vital role in keeping our nation, and its people happy and healthy.

“Now, more than ever, it’s time to say thanks. It’s time to reassure those in the agricultural sector that we are there for them – every step of the way.”

That sentiment is echoed in the campaign for agricultural management tool OverseerFM fronted by rugby legend Buck Shelford, Dame Lynda Topp (Ken the farmer), TV presenter Toni Street, fishing legend Geoff Thomas and cricketing icon Sir Richard Hadlee.

OverseerFM is a software solution that enables farmers to keep track of their environmental impact.

Wave’s ad stars Buck Shelford, Dame Lynda Topp, Toni Street, Geoff Thomas and Sir Richard Hadlee.”

Glenn Dougal: “OverseerFM is best used as a scientific indication that can be tracked over time – yet, there were misconceptions within the farming community about OverseerFM simply being a compliance tool.

“Our job was to change those perceptions by reassuring farmers that they do have choices around farming in a more sustainable manner, and most importantly, that OverseerFM is on their side.

“The result is an emotive, yet straight-to-the-point campaign, that lets farmers know they are incredibly valued and that they have support as they work towards making long-term positive impact.

“We engaged well-known New Zealanders to front the campaign who farmers resonate with. They came together to communicate just how deeply our nation appreciates farmers,” says Dougal.

The campaign was shot across five days in seven locations.

CREDITS

Client: OverseerFM
Agency: Wave
MD: Glenn Dougal
CD: Craig Parker
Copywriter: Lucy Morgan
Producer: Jackie Clark
Videographer: Harold Monfils.

• waveagency.co.nz